In a market that is already overly saturated, and where big players had been competing for a while, we launched Red Bull MOBILE, a brand new Telecom Service Provider. As a Red Bull brand, we had to do what we do best in order to cut our way in. And that is to be unusual… as usual.
Our big idea was to turn data into currency! So we created the world’s first telecom currency in Saudi Arabia and we called it the Gigacoin. Your data became your currency, it never expires and it can be used as a currency in exchange for benefits and experiences that money just can’t buy.