Fashionably Early
Cadillac

In this Cadillac ad, we collaborated with Abstract Groove and Joy Films on the perfect kidnapping. The film takes us through a cold and surreal Dubai, where three fashion bloggers receive a mysterious invitation to an appointment that they cannot miss. Then they’re thrown in the backseats of the new Cadillac ATS-V driven by a masked kidnapper. During a series of breathtaking drifts, fashion photographer Diego Indraccolo took shots of them. The result was a piece that combined the performance aspects of a sports car with the aesthetics of fashion films.