In a trust campaign to position TikTok as a useful and supportive partner during the holy month of Ramadan in KSA, “Couple of the Year” uses a humorous and relatable approach to flip the misconception on its head. Ramadan is a significant time for house gatherings, but with so many recipes to make in a short amount of time, it can be challenging for a newly-wed couple to host their first Iftar stress-free. Enter TikTok, the unexpected hero.