To launch Maybelline Color Sensational Lipstick on Facebook we introduced: KISS TAGGING – An innovative Facebook Application by Maybelline that allowed women to tag their man with their own Color Sensational Kiss in any Facebook photo. They had 4 different kisses to choose from: The Passionate Kiss, The Innocent Kiss, The Elegant Kiss, and The Simple Kiss! And women could choose to ‘Kiss and Tell’ or ‘Kiss and Don’t Tell’.